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De' Longhi Valigetta CGI
Valigetta is a premium leather bag designed as the packaging for De’Longhi Rivelia’s coffee bean container.
My role for the project was to develop the CGI assets for De' Longhi Valigetta, showing the high quality materials and luxury details that characterise the product.
Category
CGI / Art Direction
Client
NOI Creative x De' Longhi
Credits
De' Longhi texture design by Gian Luigi Singh
Quality focus
The goal of the project was to highlight the high-quality finishes and details of the materials from which Valigetta was made. numerous short animations were made to show the details of the product: from the metal logo to the stitching, from the texture of the leather to the metal inserts.
Animations including coffee bean containers have been created. However, these containers, which are not part of the packaging, are directly linked to Valigetta. In fact, the product, sold as premium packaging, has the main function of carrying the coffee bean containers that will later be installed on the Rivelia machine.
The scenes feature the De' Longhi brand color palette, with the addition of elements traceable to the product, such as coffee beans and the Rivelia machine, also manufactured by De' Longhi.
© 2025 by Alessandro Pennese
